While the value of sharing data has been proven multiple times over in the consumer sphere, businesses are less keen to share their piece of the puzzle – but with everyone facing unprecedented hardships, that could soon change.

Some technologies are inherently sexy. Take artificial intelligence. It is likely to take over the vast majority of process-driven work within the next 15 years, from driving vehicles to trading on the stock exchange. Indeed, this technology may shape the world of business and beyond more than any innovation that has gone before it, and there is a seemingly never-ending media narrative around its potential.